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“HubSpot Marketing Hub is a starting point for those new to HubSpot,” says Gerry of Strategic IC.

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Yoast SEOīest free SEO software for WordPress sites

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“With MozBar, I can set up Google, Yahoo, or Bing city-based targets so I can see specifically what users are seeing when they search in their geographic areas,” Villa says.įree plan details: 100% free (though Moz Pro users get a few additional MozBar features like keyword difficult scores and page optimization suggestions). “One client sells products in Minnesota and South Dakota, so when I Google search ‘storage sheds’ from my location in Lancaster, Pennsylvania, it’s not an accurate reflection of what people are finding when searching on devices in those other states.” I use it more than anything else in my research process,” Kyzar says.Īnd Jennifer Villa of TANK New Media says that MozBar is also great for viewing search results for keywords in different geographic locations: “Its on-page analysis tools allow you to highlight internal and external links and review page elements (title, H1, meta, etc.) without having to view page source. This instant access lets me know what I’m up against, on the spot.” “Right from SERPs, you get an immediate snapshot of authority scores, spam scores, backlinks, keyword difficulty, and more for each result on the page. “I put it to use daily for link building strategies and competitive analysis.” “MozBar is a must-have tool for any real-time data junkie,” says Linda Kyzar of Stream Creative. We like to use it to look at competitor’s websites and then use it on our own so we can dream about having as many backlinks as they do,” Rand says. “Basically, it gives you a quick view into how awesome-or not-so-awesome-a website or web page is in terms of SEO. “It lets you view page and Domain Authority and compare link metrics across multiple pages while viewing a search engine results page.” “MozBar is a browser extension that gives you instant metrics on any web page or search engine results page you’re viewing,” says Michael Rand of Market Veep. RecurPostīest free social media software for scheduling recurring updates Related: 22 Design Tools That Top Marketers Use To Quickly Create Beautiful Things 3. If you want to use a premium element, you just pay a-la-carte pricing for each design you create that includes a premium element. If you’re anything like me, you’ll find Canva to be a lifesaver,” Evans says.įree plan details: Canva is completely free to use and offers tons of free templates, images, and design elements. “In my opinion, Canva is the simplest graphic design tool if you’re not proficient with Adobe’s suite of tools. But if you really want to stand out in the crowd, you must personalize those stock photos to enhance your brand.” With it, we can still present and maintain a professional, consistent visual brand without needing our trained designers to drop everything to make it happen,” Sukhraj says.ĭarrell Evans of Yokel Local Internet Marketing also recommends Canva: “There are great places to find low-cost stock imagery all over the internet.

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“Whether you need a quick graphic for a holiday greeting or a full infographic, Canva’s library of icons, templates, fonts, etc. “Canva allows non-designers to create high-quality, perfectly-sized visual assets for a variety of social media platforms (and their paid ads), emails, blogs, and even print ads/materials.” “That created capacity and efficiency issues-especially when we needed something quickly (e.g. “Before Canva, we had to rely solely on team designers to create all visual assets,” says IMPACT’s Ramona Sukhraj. In some cases, the free tools on this list have paid versions that provide even more functionality, but in order to be included in the list, the free version had to solve a real problem and be free forever-not just provide a preview or a free trial.

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They have an especially large need for free sales and marketing software since they must repeat tasks like these for every single client! Many times it’s because two tools don’t work with each other or because it takes 15 clicks to get to the features you need in your sales and marketing software.įrustrated with a few of these tasks ourselves, we polled our community to learn which free marketing and sales tools have been lifesavers for simplifying these annoying processes.Ī lot of these answers came from experts at marketing agencies. Usually, the worst tasks involve mindless repetition. Pretty much every marketing and sales expert has a list of tasks like these that they dread all week, or all month, or always. Have you ever spent a long afternoon logging data into a spreadsheet, pasting emails into your CRM, or trying to create simple graphics with complex design tools?